On-Demand Webinar
Using Machine Learning to Understand and Predict Marketing ROI
Marketing is all about attracting, retaining, and building relationships with your customers. But how do you know which customers to target, which campaigns to run, and which marketing programs to invest in to get the most return for your spend?
In this webinar, we demonstrate how to combine relevant marketing, sales, and customer data in Alteryx to perform sophisticated analytics.
Since data prep and blending are the foundation for all levels of analytics, the right tools are necessary for any organization to become data-driven. Alteryx is the leading tool for this foundation. The intuitive design and depth of capabilities allow beginner and trained data scientists alike to glean valuable insights from marketing ROI.
After watching this webinar, you’ll know how to:
Segment and profile your customers
Build a marketing attribution model within Alteryx
Leverage R or Python code in an Alteryx workflow
Get the actionable insights you need to drive marketing ROI analytics, and answer million-dollar questions without spending millions of dollars on standardized solutions.
Agenda
Introductions [0:52]
The data science big picture [5:46]
Strategic data in retail and CPG [8:29]
Alteryx overview [13:37]
Retail and CPG use cases demonstrated in Alteryx [28:48]
Customer segmentation [27:22]
Optimizing marketing spend [40:47]
Takeaways [52:01]
Q&A [52:46]
About Keyrus
Keyrus is a global consultancy that helps companies build data and digital technology solutions that drive business growth. With a team of experts in data engineering, data discovery, and data science, Keyrus helps companies turn their data into valuable business insights.