On-Demand Webinar
Optimize Your Loyalty Program with the Right Pricing Strategy
Data has become the key to success in our increasingly digital world, but only 31% of companies are successfully data-driven. Data projects often fail due to disconnected data, people, and processes.
With the right solutions and processes in place, what insights would you gain from your sales, marketing, and customer loyalty data?
In this webinar, we show you how retailers can use Alteryx to:
Use machine learning to identify up-selling opportunities
Lift your sales with more effective promotional targeting
Automate your data prep process and advance analytics predictions
By using Alteryx, you can reveal important patterns in your data. Alteryx’s drag-and-drop functionality easily brings sophisticated what-if analysis analytics to your workflow. Retailers can track ROI, gain a better understanding of what incentivizes customers to buy premium brands, and how customer loyalty program data affects their bottom line.
Who this webinar is for:
Customer Loyalty Managers and Analysts
Retail Executives focused on supply chain margins
Data Scientists focused on pricing analytics
Anyone interested in zero-coding machine learning predictions
Agenda
Introductions [0:58]
Becoming Data-Driven with Alteryx [2:32]
Working with agility, outpacing competition, developing talent [2:50]
What stands in the way of achieving outcomes [3:49]
Alteryx platform advantage [5:00]
The loyalty program landscape and challenges [6:09]
Understanding the supply chain [7:32]
Advantages to loyalty programs [10:01]
Machine learning to predict purchase probability [16:14]
Solution demo and results [16:59]
Machine learning example using loyalty program transaction data [17:07]
Alteryx workflow and analyses [18:50]
Becoming a data-driven organization [28:21]
Where are most organizations in their AI-journey? [28:31]
Keyrus data intelligence services and solutions [30:13]
Q&A [30:50]
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About Keyrus
Keyrus is a global consultancy that helps companies build data and digital technology solutions that drive business growth. With a team of experts in data engineering, data discovery, and data science, Keyrus helps companies turn their data into valuable business insights.