Marketing is most effective when messaging is tailored to specific, niche audiences. When you have a better understanding of who your customer is, you can better optimize campaigns and budgets.
With this consumer segmentation dashboard that our team built with Tableau, you can measure KPIs by designated market area (DMA), sales impact, and dominant cluster type. This visualization gives you precise insights and enables better data-driven decisions. Understand who your customer is, what they like, what products they want, and where they are.
Check out the dashboard below. You can also find it on Tableau Public.